The fact is, those who hold to conditionalism or annihilationism believe in 'hell' (although I don't choose to use that unbiblical word). It is the nature of hell that is on trial. It is our human traditions that are on trial. In other words, conditionalists are not trying to erase hell. To imply that they are is an erroneous view and, frankly, deceitful. By throwing annihilationism in with universalism (which I have seen repeatedly) robs believers of valuable information in forming their Scriptural world view. In this way, it is a shame that Erasing Hell was not more forthcoming and honest. As with many mainstream (approved) evangelical books, it had an agenda.
"Hell is a crucial topic, especially for evangelicals. And it needs to be revisited. Rethinking Hell is doing the church a great service by stirring discussion and forcing us to read what the Bible says about Hell." - Preston Sprinkle, co-author of Erasing Hell6